Start Google Ads properly, and finally see what actually works.
Most small businesses run ads before they can measure them, so budget vanishes with no idea what brought the customers. This package gives you proper tracking and campaigns built by hand, then shows you how to run the whole thing yourself.
Running ads without tracking is just spending money in the dark
You don't need a bigger budget to get results. You need to know what your budget is actually doing.
Budget in, no answers out
You're paying for clicks. But you can't tell which campaign or keyword actually turned into a real enquiry or sale.
Numbers that don't match reality
Google Ads reports “conversions”, but they don't line up with the leads and revenue you actually see. So you can't trust the platform to optimise.
Guesswork, not a system
Without proper tracking, every decision becomes a hunch. Should you pause this campaign or scale that one? You're guessing. That is how budget quietly leaks away.
What you walk away with
Tracking that feeds Google Ads the truth
Conversions get measured properly with GTM and enhanced conversions, so the platform learns to chase real customers instead of vanity clicks.
Campaigns built on strategy, not templates
They're structured to protect your brand and capture genuine buying demand, set up by someone who has run ads at serious scale.
Full ownership and control
Every account stays yours. After a live training session you'll be able to manage budgets and make changes on your own.
A foundation you can scale on
When you're ready for more, the measurement and structure are already there to grow with you.
What's actually set up
Your measurement foundation
- Google Tag Manager container, configured and tested
- Google Ads conversion actions for what matters to you (for example, form submissions or phone calls)
- Enhanced conversions for more accurate, privacy-safe measurement
- GA4 with key events, so analytics and ads tell the same story (included from Starter up)
Your campaigns
- Brand Protection: defend your name from competitors bidding on it
- Generic / high-intent: capture people who are already searching for what you offer
- Competitor or PMax + Video: go after competitor demand, or expand into Performance Max and video if your business is more visual
- Every campaign is written and built by hand, never spun up from a one-click template
Performance Max is switched on only once there's conversion data to optimise toward, so your budget isn't wasted training a black box.
Choose your starting point
All prices in EUR, excl. VAT. You pay Google directly for ad spend.
- GTM container setup
- Google Ads conversion tracking
- Enhanced conversions
- 1 search campaign (Brand) launched
- GA4 available as a +€190 add-on
- Everything in Essentials
- GA4 + key events included
- 3 campaigns built & launched
- 60-min live training session (recorded)
- 14 days post-launch support
- Everything in Starter
- Up to 5 campaigns (adds PMax + Video)
- Landing-page conversion review
- 30-day optimisation window (2 check-ins)
- 2 training sessions
Not sure which fits? Book a free call. I'll tell you honestly, even if that means you don't need the bigger tier.
Optional add-ons
- GA4 setup + key events (if on Essentials) €190
- Each additional campaign €180
- Server-side tracking / Consent Mode v2 from €290
- Landing-page conversion audit €240
- Extra training session (recorded) €90
How we get you live
Kick-off & access
We start with a short call and you give me account access. Then I check that your site is ready to receive traffic.
Build
I set up GTM, conversion tracking, GA4 and your campaigns, then test that everything fires correctly.
Launch & train
Campaigns go live, followed by your recorded training session.
Handover
You run it yourself, or hand it back to me for managed service whenever you like.
Typical delivery: 1–2 weeks. Payment: 50% to start, 50% on launch.
Keep it in-house, or hand it to me
Your training session is built so you can manage budgets and make your own changes. As your budget grows, though, the game changes. That's where ongoing management earns its keep. I run it as a separate, optional service. Start with a 3-month management agreement and you save €200 on any package.
Scaling past roughly €5,000/mo in ad spend? That's where my main strategic partnership service comes in. Ask me about it on the call.
Set up by someone who ran ads at global scale
I spent the last 6 years leading global digital marketing at Bolt. I know which levers actually drive profit, and which ones just burn money on expensive experiments. Through Turundusjutud OÜ, I bring that same rigour to small businesses that are only getting started. You get proper tracking and a setup you can genuinely trust from day one.
Common questions
Do I need GA4?
What if my website isn't ready?
Is ad spend included in the price?
Am I locked into a contract?
Can I really run the ads myself afterwards?
Do prices include VAT?
Start your ads on a foundation you can trust
Book a free, no-obligation call. I'll tell you which package fits, and whether you even need one.